Privacy Policy

We really hate spammers and all that they represent from the bottom of our hearts. For this reason, we do not intend to contribute by any means to the distribution of unnecessary/unrequested messages, even at the expense of our (potential) business. Your personal information will be used only for communications concerning this tool and the related event.

Owner and those responsible for data treatment

The owner of data treatment is Gianpaolo Lorusso (ADworld Experience), via Salvador Allende 506, 47032 Bertinoro (FC), Italy.
The company responsible for data treatment is Altura Labs, Via del Porto Fluviale 35, 00154 Roma, Italy.

Data handling

We will not share or transfer your personal information with third parts in Italy or elsewhere.
The above statement applies with the exclusion of legal regulations or prescriptions of regulatory authorities or courts of competent jurisdiction and technical requirements related to email forwarding services and website analytics.
We only let these service providers use your Personal Data as necessary to perform their functions and we require them at all times to keep your Personal Data safe and secure.

Cookies Policy

This site uses mainly the so-called "technical" cookies (ie: related to its operational functions or statistical aggregated data of visits) and some Third Party Cookies. In particular, we use Google Analytics, various social sharing plugins (to facilitate the sharing of posts, comments, and subscription to the newsletter via social networks) and some A/B testing services (to improve users experience… and our sales ;-).
We also use some "profiling" cookies provided by third parties, necessary to show banners and other forms of advertising to those who have already visited the site. These come mainly from AdWords, Facebook and, occasionally, some remarketing networks such as Perfect Audience. You can always deactivate them by using specific functionalities available in all main browsers and get more information (including how to disable the tracing at the source for the majority of them) at

We distinguish two main categories of cookies - "first party cookies" and "third party cookies". "First party cookies" are cookies that are served directly by the website operator to your computer and are used only by the website operator to recognise your computer when it revisits that site. "Third party cookies" are served by a service provider on behalf of the website operator and can be used by the service provider to recognise your computer when it visits other websites. "Third party cookies" are most commonly used for website analytics or advertising purposes. You have the right to choose whether or not to accept cookies. As the means by which you can do this varies from browser to browser, you should view the Help menu on the browser you use for further information. PPCPM uses first and third party cookies for the following general purposes:

  • To help us recognise your browser as a previous visitor and save and remember any preferences that may have been set while your browser was visiting our site. For example, if you register on our site, we may use cookies to remember your login information, so you do not need to log into our site each time you visit. The cookies described in this bullet point are "first party cookies".
  • To help us provide targeted advertisements and content to you through our site. We use cookies to make your use of our websites easier and we recommend that you set your browser to accept cookies when using our websites to get the most out of our services. You are of course totally allowed to clear cookies from your browser. Usage of a cookie is in no way linked to any personally identifiable information while you are on our website. For instance, by allowing a cookie from our websites, you would not have to set your currency or language preferences each time you will use our website, thereby saving time while on our website. As such, cookies allow you to get the most out of our website. In addition, as the cookie is stored on your computer, the data gathered by the cookie remains under your control. Please note that disabling cookies may prevent you from accessing some features of these and other websites. We therefore recommend you permit the use of cookies when using our website. PPCPM stores your personal information ("Personal Data") to offer its services to you. The categories of personal data collected depend on the services you are using and the information you provide to us. If you only perform a search on the site without being logged in, we will collect your IP address, access times, duration of visit and referring URL to track usage of our site. In order to make our site more efficient, we may also collect certain Personal Data based on your use of PPCPM. We may use this information to personalise and manage the PPCPM site for you, to display advertising that you find interesting and suppress advertising that you might find boring or annoying. We may also use cookies to provide our services and operate our website. In order to plan our traffic capacity, we and our service providers could download some cookies to analyse web traffic. Cookies described under this section may be either "first" or "third-party cookies".

Partner Websites & Social Network

Our website contains links to third party websites. Information provided to these websites is subject to the privacy policy of those sites. We therefore recommend you check their privacy policies before entering any personal information on a third party site. We may give you the option to share information on social networking sites such as Facebook or Twitter. If you accept, information provided may be used by these third party applications and sites - you should review the privacy policies of such websites for additional information.

Data Security

The best information technology safety measures are put in place to protect your data. To ensure the protection of your personal information and in order to reduce, within possible limits, any risk of unauthorized access, data theft or tampering, we not only comply with all law indications (for which it would have been enough to use a reliable antivirus software), but we have selected suppliers ensuring equally strict privacy policies and put in place a series of safety measures far exceeding the reliability and solidity of an antivirus program.
We shall prosecute according to the law anyone who subscribes an email address different from his/hers own (personal or corporate).

Deleting or updating data

If you do not wish to receive our newsletter anymore, please use the cancellation link located at the bottom of every message. This will ensure the automatic removal of your address from our list and will result in the impossibility of receiving unrequested messages at the corresponding address.
In any case, you will always have the possibility to require free access, cancellation, change or update of your personal information in our possession or the termination of the treatment by writing an e-mail to or sending a letter to Altura Labs, Via del Porto Fluviale 35, 00154 Roma, Italy. We make the commitment to delete the requested addresses automatically in real time, or manually as soon as possible.

Our Contact Details

PPC Performance Monitor
Altura Labs & Gianpaolo Lorusso
Info Line: +39 0543-445451